COVID-19 recovery webinars for Glasgow businesses | helping you prepare to reopen
Visit Scotland are hosting a series of webinars over the coming weeks, tailored to businesses across Glasgow and the surrounding area, delivered in partnership with Glasgow Life. The programme will help support reopening and recovery from the current coronavirus pandemic as lockdown restrictions are eased.
The series of four webinars begins on Wednesday 24 June and will cover a range of topics from how tourism businesses can adapt and exploit marketing and social media in a time of crisis, to understanding the concerns and demands of returning visitors, and sharing practical examples of how to address the challenges of reopening. You can find out more information on each of the webinars and links to register below.
Moment for Change
This webinar series forms part of their Moment for Change programme of industry and community engagement activities, which includes webinars and Q&A sessions, to support businesses to develop their own strategies to rebuild and recover.
Visit Scotland are collaborating with partners across the country to help businesses prepare to reopen – including Glasgow Life on this series of webinars to help re-establish this crucial part of the city’s economy.
Webinars
Social media in a time of crisis | Wednesday 24 June
This webinar will focus on how to use social media to remain in the minds of customers and be visible when visitors start thinking about booking again. Find out more and register.
Creating inspiring content and distribution | Monday 29 June
This webinar will focus on how to approach developing content, tailoring it to target markets and maximising distribution. Find out more and register.
First to return: day visitors and visiting friends and relatives | Monday 6 July
This webinar will give the latest insights into visitor intentions, information on what the first visitors to return will be looking for, and best practice examples of how to address some of the challenges. Find out more and register.
First to return: Scots, UK and Irish markets | Friday 10 July
This webinar will focus on the Scottish staycation, UK and Irish markets and will include an outline of VisitScotland’s phased approach to marketing to this key domestic market for Glasgow. Find out more and register.
Coronavirus advice | stay up to date
Our coronavirus advice pages can help you find the information you need to help with the current COVID-19 situation. This includes government advice and FAQs, financial support, and useful signposting to other sources of support.
Most tourism businesses should prepare to reopen from Wednesday 15 July, depending on the science, with some outdoor operations before then. How you prepare is crucially important. Visit Scotland has created a one-stop-shop, Get Tourism Ready, to help you find out best practice in your sector. This includes a Scottish Government checklist and sector guidance which we’ll continue to update as more information becomes available.
