Scotland’s hospitality sector launches ‘SOS Save our Jobs’ billboard campaign across Scotland.
Some of the top names in Scottish hospitality have today launched a new ‘SOS Save Our Jobs’ campaign across the country by taking over around 50 giant digital billboards.
The aim of the campaign is to promote their message to hundreds of thousands of people across the central belt with sites in Glasgow, Paisley, Wishaw, Airdrie and Rutherglen and Edinburgh.
The campaign aims to spell out the impact of government-imposed restrictions on Scotland’s hospitality industry and pleads with the public to help by writing to their MSP’s in support of the industry to help save 100,000 jobs.
The campaign is being backed by the Scottish Hospitality Group, the Scottish Beer and Pub Association, The Scottish Licensed Trade Association and UKHospitality, as well as a selection of top Edinburgh chefs and business owners.
The campaign highlights the fact that thousands of jobs are at risk right across the sector – from pubs to hotels, late venues to restaurants, including the associated jobs relating to those that supply the industry.
This new ‘SOS Save Our Jobs’ campaign follows on directly from the social media campaign launched earlier this month instigated by Edinburgh PR Agency, Taste Communications, on behalf of their hospitality clients called ‘Save Our Jobs’.
The online campaign saw staff from hospitality posting selfies on social media using the hashtags #SaveOurJobs and #ScottishHospitality to highlight the faces behind the jobs under threat.
Stephen Montgomery, spokesperson for the Scottish Hospitality Group commented, “I think this campaign highlights the extent of the issues we are facing, with a tsunami of redundancies already taking place.
“Our staff are a key priority for us, and they play a major part in the cogs of our businesses. For them it’s not just about losing their jobs, it’s about their families, and the mental health that surrounds all this. We need to protect them. They are a part of our greater hospitality family.”
Marc Keenan, Managing Director of Ocean Scotland, said, “The hospitality industry in Scotland is a vital part of the economic picture and we are delighted to have been able to facilitate this campaign on our many screens. The campaign will be seen by hundreds of thousands of people and we hope they will add their voice to the campaign to save hospitality jobs.”
How to Support
Running on 50 billboard sites across the central belt, the campaign aims to highlight the thousands of pub, club, restaurant and hotel jobs at risk across the sector and its supply chain, and urges members of the public to “write to their MSPs in support of the industry to help save 100,000 jobs”.