Judy Mariëns, Senior Market Manager, UK & Europe and Fiona Holmes, UK Market Manager, recently shared an update on VisitScotland’s response and insight to the phased approach towards recovery. This presentation includes;
- Marketing update and market intelligence
- Activity supporting businesses
- Staycation market
- Importance of domestic & Scotland market
- UK audience segments and families market
- Changing consumer and media behaviour as result of Covid-19
- Continuation of storytelling
Email enquiries : traveltrade@visitscotland.com
Photo by Jacco Rienks on Unsplash
